The opinions expressed are solely those of the author and do not reflect the views of Rolling Stone’s editors or publishers.
When you get into business, you may think that you need to start your own business and make a profit as soon as possible, but according to Rolling Stone Culture Council members, there is definitely an argument — or at least 12 — that needs to be made. for slow growth.
While growing fast may seem like the fastest way to succeed, slowing down and taking time can be the key to long-term sustainability. Below, each member explains why they are slowly growing their business and why they think this is the best way to succeed.
Slow growth allows you to make mistakes
Slow is permanent. Slow allows you to make small mistakes so you don’t have to make big mistakes. It is a matter of time and planning. You just have to be more discriminating with the help you render toward other people. – Graham Farrar, Glass House Brands
Building a credible reputation takes time
Reputation, reliability, and feedback also don’t happen overnight. These are the characteristics of any industry that gives you credibility as a business. Yes, it is possible to start making profits quickly, but it is usually at the expense or exploitation of someone or something else. Smart entrepreneurs tend to look beyond it to create a legacy, and sometimes it just takes time. – Brandy Garcia, Cottonwood Wine Tours
A business needs a solid foundation first
Shining stars burn bright, but they also burn fast. A slower approach allows you to build a solid foundation for durability. A large and quick payment is incredibly tempting, but it rarely takes time to see the flaws in the plan. A strong foundation is key. – Luanne Smith, Taboos & Transgressions
Business ideas take time to mature
One argument I would argue for slow growth is that most business ideas are premature and still in an incubation phase. Starting a business, in my opinion, is like giving birth to a baby. You may want your child to have something passionate about you, but until you reach the age to develop their habits, attributes, and role models, you hope so. Time plus data gains are the same. – Ryan Larry, Versebooks, Inc.
Being the best is better than being the first
Do it right or wrong. There is so much pressure on the market to be first, but isn’t it better to be the best at times than the first? Pause for a moment and watch the competition. Let them fail and fail as you learn from their mistakes. Then go to the market with a refined offering and staff that isn’t completely burnt out. – Cate Rubenstein
With Speed, Someone Always Suffers
Someone always suffers from a system built too fast. It could be the employees who produce the ingredients in less than ideal conditions, the consumer who fails to market cheap products, the company itself in the face of reactions to social media review or all of the above. Modern innovation is not only a great idea, it is the ability to protect that idea with strong ethical and environmental practices. – Jeffrey M. Zucker, Green Lion Partners
You just have to be more discriminating with the help you render toward other people
Understand and conserve your resources. Be it capital, logistics or human, your company can only work at the pace that its resources allow. Learning how realistic your pace is for your business is key to long-term growth and survival. – Scott Thomas, Genetec Inc.
You will be able to better understand the impact of your actions
Many indigenous cultures made choices about how their decisions would affect the next seven generations. Slowing down can allow the company to better understand how its actions will resonate with future generations than we found in this world. – Philip Wolf, Cultivating Spirits
Slow growth allows you to be agile
When you start a business, especially if you are a creator or soloist, you play all the roles. In my case, sales representative, account manager, bookkeeper, audio editor, writer, designer, etc. Growth cannot sustain itself without a foundation, and every wave of expansion will come with its own pains. Slow growth, especially in the beginning, gives you time to prepare, learn, and be agile. – Ginni Saraswati, Ginni Media
It allows you to create something better
With each new customer, the ability to repeat what you are giving is an increasing challenge. Your ability to see fine detail as a leader will be diminished, and creative solutions and time to fix them will be reduced. Enjoy being small! It’s the best way to create something better than what’s on the market. – Michael Greig Thomas, Echo Base
It gives you time to solve problems
Slow and steady growth continues to provide you with a great product, as well as giving you the time, space and energy to solve the problems that arise, and what really works, what doesn’t, and why and for what purpose. if necessary. Too fast and everything could catch fire. – Susan Johnston, New Media Film Festival®
It allows you to focus on your mission
Mission for profit is a great way to do business. It takes into account the well-being of employees and customers in a company, but it takes time. This time is necessary to prove that you are doing what you said you would do. You build trust by taking action by building a business that upholds the principles that underpin its mission, and in this climate, it is becoming a consumer demand to make money. – Stephanie Dillon, Stephanie Dillon Art