The great changes in the business world have given it new authority

Cultural anthropologist Margaret Mead once said: “There is no doubt that a small group of thoughtful and committed citizens can change the world. In fact, it’s the only thing he’s ever had. ‘ This is increasingly true in the post-pandemic world.

The collision of the four actors of change — the Fourth Industrial Revolution, COVID-19, climate change, and disinformation — offers the individual an unprecedented opportunity. That is, from a global point of view, a large part of the tremendous change that has already taken place, as well as the change that is yet to come, is aimed at empowering the individual and making him better informed, more engaged and happier, healthier. , and more.

Individuals have more opportunities than ever to direct their careers, whether in the professional or career field, in education, health, or many other fields. We are all becoming leaders in decision-making, adapting to the changing environment around us, and serving as a catalyst for broad-based change for the better.

If there is a single word that encompasses the opportunities offered to these individual leaders, it may be consumer. They have led the individual to the powerful role of the consumer — the potential and influential end-user to influence and transform — in a variety of sectors, most notably work, health, and collective community participation.


While companies believe the pandemic is a difficult pill to swallow because they are accustomed to closely monitoring employees internally, it has actually allowed employees to be more productive. Consulting by company Great place to work, 5% of American workers worked from home before the pandemic, but in May 2020, more than 60% worked remotely. And this team, which works in a variety of alternative settings, has taken advantage of its time, according to a study by Stanford University and with about 16,000 employees published in The Quarterly Journal of Economics, whose productivity increased by 13% when working from home. The study attributed the impetus to a calmer work environment and fewer breaks and days lost due to illness.

If a company does not value its employees and / or puts pressure on them to work internally, even if they are afraid of being affected by the pandemic or if they do not want to spend time traveling every day, there are companies that are willing and willing to hire them. as remote employees, especially with their new skills. It is up to the employee to decide when and how he or she wants to work.

Another component of remote work is finding and understanding that not all employees produce the best in a standard nine-to-five environment. Some are night owls; others are in the morning. As a result, perfect employees who work at night may be classified as sluggish, lazy, or incapable of doing a job that falls into the unproductive times of the day. Writers, for example, generally grow up in quiet environments and less so in chaotic or typical “office” environments with noise, interruptions, and meetings.

It gives employees the autonomy to organize remote work so that they can work at a time of day when their skills are at their best. Whether it’s in the early hours of the morning, at midnight, or at break points throughout the day, employees are gaining the independence they need to use that day to their advantage, rather than sticking to an unnecessary schedule.

In addition, individuals will have the opportunity to develop so-called greater self-management skills. With traditional management styles and structures, greater autonomy from hierarchies, individual employees (especially the growing self-employed population) will have the opportunity and drive to develop softer skills such as active learning, resilience, stress tolerance and flexibility. They will take much more control as leaders in their careers.

Individual empowerment goes beyond professional development and productivity. Individuals will also have the opportunity to combine work and life in a completely different context, introducing a much more confusing and interactive approach. In particular, remote job opportunities will bring limited social and family benefits that are often limited in “traditional” workplace logistics.


As more and more technology is introduced into education at all levels, distance learning and other opportunities will provide an opportunity to provide more valuable education to more people. Greater access to education may also serve to alleviate the stigma of being available only to wealthy higher education and other perceived educational disparities.

According to one from 2021 examine Bay View Analytics, called “The Digital Learning Pulse Survey,” supported the increase or increase in the use of online learning opportunities by the majority of students enrolled in U.S. colleges and universities. The majority of students, 73%, “slightly” or “very” (46%) agreed that they would like to take some online courses in the future. A slightly smaller number of students – 68% – said they would be interested in combining face-to-face and online courses.

In addition, technology will make lifelong learning much more viable and adaptable to personalization. Instead of being a force-fed material for the first 20 years of their lives, students will be given the opportunity to continue learning for a longer period of time, as well as to make a greater contribution to developing a learning program that suits their interests. and the needs of both themselves and society as a whole — a lighter and more flexible approach to learning.

Health care

The future of healthcare will be consumer / patient. Access to data and information 24/7, including data on the cost of care, will place consumers at the center of healthcare, significantly reducing costs.

There has also been a growing shift in health care, teleosity and personal responsibility for well-being driven by pandemics and the technological explosion of the Fourth Industrial Revolution. Interactive devices, such as portable health trackers, are just one of the many emerging tools, all of which are focused on patient monitoring and active care.

Although electronic medical records have been available to patients for a decade or more, health centers now engage more with their patients through online portals where patients can check their health statistics, verify diagnoses, and send messages to caregivers. unless a personal collection emergency requires it. This trend extends to the spread of health care to patients who are unable or unable to go to primary care physicians, as well as to those who live in rural areas and cannot easily access adequate medical care.

Collective community involvement

As with other areas of society, governments now serve citizens with unprecedented access to news, information, and data. Given the rise of a more informed community, governments will be challenged to reach out to these connected citizens as empowered consumers, as their level of satisfaction and constructive commitment will depend on the real return on government investment.

Evidence of the greater role of the individual in government is already appearing in many parts of the world. For example, at the national level, in Denmark MindLab It was established in 2002 as one of the first laboratories of government policy. The laboratory was responsible for developing creative and citizen-oriented approaches to policy-making. (The laboratory has been replaced by the Disruption Task Force to further explore the various benefits of new technology, data, and business models).

With new technology, a different mindset, and a lot of increased expectations, the individual has an increasing influence and will have an impact on any element of daily life. But the individual is not alone in the opportunity created by a climate of disruption and change. Businesses and industries are also positioned to capture tremendous opportunities, exciting forecasts that aren’t limited to a profit and loss statement.

Leave a Comment