Small business owners support LGBTQ + inclusion in new surveys

WASHINGTON, DC – At the beginning of Pride Month, most small business owners believe it is important to support the LGBTQ + community and take steps to ensure inclusion, according to one. they released a new survey today By the US Chamber of Commerce and MetLifer.

More than eight out of 10 small business owners (86%) said it was important to offer customers and guests an inclusive culture. Two-thirds (67%) said it was important to make a public statement in favor of the equality and fairness of members of the LGBTQ + community.

“By employing nearly half of the nation’s workforce, small businesses are essential to promoting inclusive workplaces,” said Tom Sullivan, vice president of U.S. Small Business Policy. “The survey shows that small businesses care about LGBTQ + inclusion for their employees, customers and the community, but often lack the broadband or skills to act. That’s why the US Chamber of Commerce Foundation has built it. an online platform This makes it easier for small business owners to get the information they need to build inclusive LGBTQ + workplaces. ”

The survey shows that small businesses can help the LGBTQ + community with a variety of actions, such as creating inclusive advertising, having a formal workplace policy that prohibits discrimination based on LGBTQ + status, and donating to LGBTQ + community organizations, most small businesses in some cases. more than three out of four felt it was important to take action.

Additional findings

  • 84% small business owners say having multiple employees strengthens a business.
  • 69% say it’s important to take more direct action to help you do or invest in a business owned by an LGBTQ + business.
  • 77% Small business owners say it’s important to have a formal workplace policy that prohibits discrimination based on LGBTQ + status.
  • 73% Small business owners say that small businesses owned by LGBTQ + face more challenges than non-LGBTQ + businesses.
  • 69% say it’s a good idea for companies to publicly share their views on LGBTQ + rights.
  • % 72 small business owners say they agree to lose customers as a result of supporting the LGBTQ + community.

“Ensuring that employees feel internalized and supported is essential to building a successful business,” said Cynthia Smith, MetLife’s Regional Vice President of Regional Business. “Because it’s one of the cornerstones of our economy, it’s positive to see the commitment of small business owners. Get involved with employees and customers, as well as help them publicly share their beliefs about LGBTQ + rights.”

US Chamber of Commerce Foundation LGBT Small Business Inclusion Center It provides tools, resources, and best practices for inclusion in the workplace, as well as individual expert support for building LGBT internal programs and policies. In 2021 report The U.S. House of Commons Foundation examines what small businesses need to promote inclusion.

About the US Chamber of Commerce

The US Chamber of Commerce is the largest business organization in the world, representing companies of all sizes in all sectors of the economy. Our members range from small businesses and local chambers of commerce that line the high streets of America to large industrial associations and corporations.

They all share one thing: they tell the U.S. House that Washington will be their voice all over the country and around the world. For more than 100 years, we have advocated for pro-business policies that help companies create jobs and grow our economy.

About MetLife

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, income, employee benefits and asset management to help its individual and institutional clients navigate their clients. changing world. Founded in 1868, MetLife has operations in more than 40 markets worldwide and is a leader in the United States, Japan, Latin America, Asia, Europe, and the Middle East. For more information, visit

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