‘Prints Charming’ San Diego | San Diego Business Magazine

Consolidated Concepts created the banner and table used at The San Diego LGBT Community Center Open House celebration. Photo produced by the San Diego LGBT Community Center

Walking in the footsteps of his mother’s grandfather was not Todd Cazin’s plan for his career, but for more than 20 years, his San Diego birth has “partially” copied what has worked for his family’s nearly 70-year-old business.

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Cazin has owned and exploited it Consolidated Concepts Since 2002, it has been assisting companies in the needs of their commercial printing and promotional items.
The company, which prides itself on being “your complete printing resource,” helps customers connect with vendors, screen printing, embroidery apparel, and graphic designers. He also helps with postage, offset printing, and design ideas.


Consolidated Concepts specializes in customer-printed items such as corporate logos and company mantras in popular apparel such as pens, magnets and business checks, as well as shirts, banners and vehicle packaging. But custom puzzles, tools and jewelry are also part of the company’s offering.


“I never saw myself in this business,” said Mira Mesa, a 1993 graduate of High School. “But I definitely got the gene I got from my grandfather. And I’m going the same way. ‘


Cazin’s grandfather, Frank Reed, and later his grandmother, Gwen Reed, ran a business that is still in operation today, Capitol Blue Print. Launched in 1954 in Springfield, Ill., The company was initially a single-machine operation, but later included color, Xerox, oversized color, black line, and finishing services.


Before graduating from Cal Poly San Luis Obispo in 1998, where he studied graphic communication and focused on printing management, Cazin did an internship at his grandfather’s company. Cazin said he had been working in other printers for several years, but in 2000 he got bored with sales and decided to go into business on his own.


Working with the LGBT community


A large and important part of her business has become working with local lesbian, gay, bisexual and transgender companies. He said when he moved his office from Scripps Ranch to the heart of the Hillcrest area, he said it was “out of the closet” when he said it coincided with the time. He said he joined the LGBT Chamber of Commerce in 2008 and became more involved with the LGBT community.


“It was around this time that I started connecting with graphic designers doing non-profit work in places like Mama’s Kitchen and Serving Seniors,” Cazin said. “Even now, most of my clients are non-profit. I started working with the LGBT Community Center. The LGBT community helped spread my name and made me more comfortable in my business. ”


Cazin said he was working remotely and in various areas before the COVID-19 pandemic and his “ultimate plan” is to create a workspace that would make people in the LGBTQ + business community feel safe and find business-oriented services. partnership partners.


“It would be a place for people to do their business and be around other people who run their business,” he said. “It would also be a program for entrepreneurs who want to start their own business but don’t know where to start.” He also said he had chosen a name for the company: “Fuel”, and that his party would be linked to “feeding all plans”.


At a time when society seems to be in love with the internet for communication needs, Cazin said his family’s Springfield printing business remains strong after more than seven decades. Cazin has found that although email is easier, people still appreciate the printed word.


“I’m communicating,” Cazin said. “I do deliveries several times a year because people like to go to their inbox and receive a letter. I remember when we were little kids on Valentine’s Day we were giving him Valentine’s Day cards and we all liked him. So in February I printed out cards that say “We love you as a customer”. And I’m sending out Thanksgiving Day cards that say thank you for your business, and here’s a $ 10 gift card. ” I almost always get the answer. ”

Consolidated Concepts
CREATED: 2000
CEO: Todd Cazin
HEADQUARTERS: San Diego
BUSINESS: Commercial printing
STAFF: 1
WEBSITES:
ytpr.com and ytprpromo.com
CONTACT: (619) 295-9877
NOTE: Cazin is a second-generation San Diego native who graduated from Mission Bay High School.

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