‘Live Nation Next Gen’ launches a music career development program with SoLa influence

Live Nation, the world’s leading live entertainment company, today announced “Live Nation Next Gen”, a new career development program to help young people, especially in the Black and Latinx communities, prepare for a career in the live music business. Live Nation Next Gen has joined SoLa Impact’s I Can Foundation at SoLa’s new cutting-edge Technology and Entrepreneurship Center in South Los Angeles, where the organization is offering free education to train and inspire future black and brown leaders. .

The inaugural program offers an intensive 10-week course for local students between the ages of 16 and 21. Each week, students are guided through a curriculum and led by a large number of industry professionals, members of the volunteer advisory board, and the directors of Live Nation. Students are working on various aspects of creating and managing live entertainment, including budgets, artist relationships, reservations, marketing, and revenue. The program is designed to show young people how to engage in live entertainment. The program will feature a live music festival directed by their youth on June 18 at SoLa Beehive. In addition to gaining this invaluable “behind the scenes” experience of learning how to experience live entertainment, each student will earn a modest grant and receive a portion of the festival’s profits.

“Much of today’s music and popular culture has been built and nurtured through the creativity of black and brown artists. It is essential that our young people are trained to be executives, producers, managers, engineers and professionals in the music and entertainment industry, ”said Sherri Francois, Executive Director of the SoLa I Can Foundation. “At Live Nation, we found a partner who was committed to creating a channel for high-talented executives in the music and live entertainment industry. .

“We saw the opportunity for young people to work on building a more diverse pipeline for our business by investing in and collaborating with the SoLa community. we want to understand, and this Live Nation is a way to become the next generation of great minds to make an impact on the live music business. ”

Live Nation has also funded the creation and construction of a Tech Center jam room where community members can teach, record, train, and simply learn music-related skills, all for free for South LA students. SoLa Impact x LN NextGen expands the organization’s existing partnership, emphasizing Live Nation’s commitment to creating new avenues for diversifying the live music industry.

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About Live Nation Entertainment:

About Live Nation Entertainment Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company with global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Sponsorship. For more information, visit www.livenationentertainment.com

About SoLa Impact’s I CAN Foundation:
The SoLa I CAN Foundation, a 501 (c) 3 non-profit affiliate of SoLa Impact, aims to improve the lives of the people of South LA and break the cycle of intergenerational poverty by providing opportunities for education and economic mobility. Riot Games-sponsored SoLa Technology and Entrepreneurship Center is a state-of-the-art center located in downtown South Central Los Angeles. SoLa provides the community with skills-based technology programming, as well as scholarship and career development opportunities for underinvested communities, giving black and brown Angelinos greater access to employment, mentoring, and placement in the most competitive business environments. More information at www.solaican.org


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