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Research shows that 20% of start-ups close their first year. Companies that survive in that first year find it difficult to move forward, and 65% close in 10 years. One of the main reasons mentioned was poor marketing. With few resources, it can be a challenge for small business owners to effectively promote their brands.
The blog is a very profitable tool used in marketing. So if you’re not sure if your small business needs to have a blog, I would say yes, because of the benefits of marketing. There are currently 5,000 billion internet users worldwide, and 60 percent of consumers say they read blogs regularly, which means a huge prospective market to reach through blogs.
Related: How to Scale Your Blog as a Startup
How can blogging help your business?
Your business benefits from blogging, including:
Establishing customer relationships: New businesses are created every day, which has made it quite difficult to maintain customer loyalty. However, with high-quality blog posts about your business and products, you can keep your visitors engaged and build strong relationships with them. You can interact with visitors to your blog by answering questions or responding to their comments. In the long run, this will help you build trust with your audience.
Thought leadership: People often look for solutions every time they encounter a problem on the net. Invest time in SEO to get your business listed in search results. By sharing your knowledge and experience, you can become an expert in playing each and every one who needs advice.
Create a sales lead: Blogging is a great way to drive traffic to your business. Make sure you research your target audience to understand their needs so you can make a niche for yourself. Using SEO-based content can drive traffic to your website, which can become a sales pitch for your business.
Related: 5 Ways to Grow Your Business Through Blogging
Starting a new blog for your business seems like a daunting task. So here are some tips to help you create a successful blog:
1. Give value
One of the main reasons people read blogs is because they want to learn something new. Blog posts with guides, tutorials, and tips are very popular and can help you get a lot of traffic. For example, the Nepal Hiking Team has an extensive blog that shares information on everything you need to know about Nepal, from transportation to souvenirs to local things to do and to local Nepalese food. They provide a valuable resource for anyone who wants information or intends to visit Nepal.
2. Allow guest posts
People like to share their ideas and experiences. It allows guests to post to your blog to do this and allows them to interact with you and other visitors. Guest posts are also great for helping readers understand who they are and what they are interested in. A great example is Hackernoon, an online platform where anyone can publish and share anything related to technology.
3. Make it interactive and allow comments
A blog that allows its visitors to comment and ask questions on related topics pays more attention than those who don’t. Create an easy-to-use platform where guests can post their comments and ask questions. Making your blog interactive is very important to build good customer service and better understanding your customers, which can eventually lead to more sales lines.
4. Track and analyze your blog traffic
According to Hubspot, many people prefer blog posts to teach information, entertainment, and new things. It’s important to keep track of your blog traffic to find out which of your blog posts are the best and what readers are interested in. You can take advantage of this to grow more traffic and customers for your business.
5. Get external links to your blog
“Web” is literally a network of networks. By attracting links from other online sources to your blog, you can significantly increase your Google ranking and get more traffic to your site. Consider doing a press release campaign or posting guests on other authoritative sites.
With commitment, creativity and effort, blogs can be a very effective marketing tool for your small business. A blog is a low-cost marketing strategy that has great benefits if used properly.
Related: Traffic Creation Blog Tips
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