FIVE QUESTIONS: Alex Ochoa, Sales Specialist, Fueled UTV Union Gap | Business

Wineries and breweries may be the first thing that comes to mind for Yakima Valley tourism activities, but there is another one that is gaining momentum, as well as boosting sales in a Union Gap business.

Alex Ochoa is a sales specialist for Fueled UTV, a growing business that moved from Ahtanum and Goodman Roads to the new location about six months ago. Originally located on Fruitvale Boulevard, Fueled UTV 2751 can be found on Goodman Road in Unit 201, in a new building north of a FedEx facility.

UTVs are Land Vehicles, a machine that is bigger than an ATV and managed like a car. Also known as side-by-side, UTV sales have a compounded annual growth rate of 6.85% through 2028, according to the businesswire website.

Ochoa, a 36-year-old Selah resident who lives with his wife and children, said Fueled UTV is ready to step up with parts and services for customers in Central and outside Washington.

“We are for families who like to walk, for families who like to be outside and walk together. Like my family and all the staff here, ”Ochoa said. “We have 15 employees. We have a customer service building, oil changes, a variety of service areas. And we booked two months in advance. ”

Ochoa said his favorite hike is the Ahtanum State Forest Trail, with “amazing” views of Mount Rainier – he recently answered Five Questions with the Yakima Herald-Republic.

What led you to work for Fueled UTV?

I’m in charge of Fueled UTV’s Northwest sales. I’ve been working side by side for six or seven years. I have owned and run them. I’m part of a big group on Facebook called Northwest UTV riders. I’ve been there for about six years. That led me to this position. By that I mean that the owners of this group jumped on that page, they got to know me from there. When they had to grow up, they approached me and interviewed me, and it all came together.

I am connected to the community. It’s the perfect place for me, a lot of people know me. Fueled UTV are three gentlemen: Travis Staley, Jake Wilcox and Mark Strutner. These are the three owners of this business. They are all here in the Yakima Valley.

What services and products do you offer?

Anything to AZ for UTVs, side by side. Anything: Wheels, tires, suspension, engine work, performance, safety. Everything from A to Z is in addition to the machine itself. Not yet.

We have a lot of local customers, and a lot of customers come to camp outside the village. A lot of people in one state — Idaho and Oregon — come to see us because we have a lot of inventory. Inventory is key to this business, and we have it.

What are some of the most popular items you sell?

Wheels and tires are our first thing. Behind it are performance changes and security changes. Better grips, better seats to be tighter (tied). I’ve been doing this all day, and we absolutely love it.

People come and say, ‘My car came with 14-inch wheels and 29-inch tires, they’re very small. I’m stuck in 2 inches of snow. ‘ Okay, let’s go up to 32 inches … from there it goes. ‘What do I need then, what do I need?’

Do I understand that Polaris recently recorded a video with some of your equipment?

Right. Polaris has a show called ‘Destination Polaris’. And they show areas for walking around the US with different groups. One of our battery representatives contacted us and said that Polaris is interested in taking a ride with me and I invite you to bring the cars from your store.

We didn’t know what to expect. It was filmed in Priest Lake, Idaho. It was awesome. It turned out so well that we are going to do another video with Destination Polaris here locally. Very nice to be on TV and live that. UTVs (Polaris) are the biggest sellers now – they are called razors, written “RZR”.

Where are some of the places people like to go for a walk?

Rimrock. Tampico, Ahtanum State Forest. Small naches. Manastash Ridge. Juniper Dunes Pascon. Moses Lakes Dunes. Freedom. Whiskey Dick (Wildlife Area)… I could go on.

It is a growing industry (in the Yakima Valley). The views from some of our trails are breathtaking. People travel far and wide to come and see these views.

It’s almost overwhelming how familiar this thing was. Fast, in the last five years, it’s exploding. It’s all part of our success.


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