Entrepreneurs share the most important characteristics of a Business Coach

Many entrepreneurs attribute at least part of their success to being a great business coach. Someone who asks tough questions and can give their experience and network when needed. But finding a business coach is not easy. Your business and personal life are closely linked. There are many factors to consider when finding a productive relationship.

Most importantly, alignment is the foundation on which a successful coaching relationship can be built, which is why one cannot underestimate the desirable traits between the coach and the client. I asked entrepreneurs to tell me the most important characteristics of a business coach and the answers were divided into four categories.

Character traits

Many activists have referred to the characteristics of their coach. Entrepreneurs are looking for traits that also make the coach effective but enjoyable. “It’s about a personal connection for me,” says Kate Tompsett of Happy and Glorious. “If you don’t like someone, I’ll never work with them!

“The essential traits are honesty and a passion for business,” says coach Alison Callan, “strong processes and systems for creating a secure and confidential container that builds relationships and trust,” he said.

Business psychologist Fiona Kearns believes the key features are “integrity, strategic thinking and industry perspectives”. Jason Rawles suggests “vision, empathy, and tolerance,” as well as more practical elements such as “experience, proven credibility, connections, and networking”.

Great character and interpersonal skills are a good start, but it’s clear that coaches need to have other traits to be effective. Some entrepreneurs believe that business coaches need personal success to drive experience from a position.

Personal success

With so many entrepreneurial coaches claiming their ability to develop success, cutting back on noise is key. Many of the entrepreneurs I interviewed told me that they felt more comfortable working with a coach who was inherently a successful business.

Entrepreneur Daniel Priestley said: “This is not a well-known saying, but I like my coaches to have results.” He added: “They don’t have to build a billion-dollar brand or have thousands of employees, but I want to see them succeed and respect their non-coaching achievements.” Is it enough for a coach to be a good coach or should he be successful in business?

“You don’t want to know that a good speaker can’t walk the walk. You want someone who is honest about his or her background, challenges, failures, lessons learned, personal victories. ” said Martin Norbury of I Don’t Work Fridays, “What have they achieved and how does that fit in with your intentions?”

Going beyond the personal success of your coach and finding someone with the right experience for your situation can bring additional benefits.

Important experience

The different knowledge associated with managing a marketing agency is that of a drop-shipping business or a SaaS business. Knowledge of the automotive industry is of limited value to those who work in the hospitality industry. Although it can be a deal breaker, some business owners appreciate a lot of important experience.

Rockstar Marketing’s Ravi Davda has used several business coaches in the past. “I didn’t get so much profit when they were in a completely different industry or they didn’t do what I wanted to do (which was run by a successful marketing agency). So I found one. It worked really well. ”

Dr. Aishah Iqbal is “looking for someone like me who is on the path, who understands my niche and is flexible with what I can do. I don’t think coaches should be the only size for everyone, because every business is unique.”

Field experience puts a coach in a strong position to provide clients with more practical advice and suggestions. Coaches can also have more important contacts that they can take advantage of to help a business grow.

However, not everyone agrees. Alison Callan is not looking for “just looking for someone who has been where I am or will go where I want, because I don’t want to imitate anyone else’s journey, but to create mine.” Instead, “I’m looking for someone who represents similar values ​​to me and my business.”

Shared values

Perhaps the most passionate feature was that the business coach had common values ​​with his client. “If you have a coach who believes in hustling hard, but if your first value is freedom, you can create a successful business, but you will not create happiness,” suggested Alexandria Maria.

“Some business coaches promise a role model and you don’t care who you are,” thought coach Susie Ramproop said.

Business coach Melitta Campbell agreed: “They need to match your business stage, value and personality. While part of their job will be to challenge yourself to be the best, you don’t have to use strategies that don’t suit your style, personality, business or brand. wants to work with a business coach. “

Values ​​promise a lot of coach-client relationships. Alignment means that there is a shared understanding of how successful many levels are. At times, a disagreement can be fruitful, allowing for the emergence and consideration of alternative worldviews and priorities. On the balance sheet, however, entrepreneurs prefer harmony.

Finding the right business coach is the difference between being a successful snowball player and being the mother of all the plains. Before you sign the documentation or start your search, understand exactly what you are looking for in your coach. Don’t be afraid to analyze their experience and the results you have achieved with others. The more time you spend talking to them, the more you will learn about their character and values ​​and whether everything will work out.


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