Densu Group strengthens its customer transformation and technology capabilities with the acquisition of Pexlify, enhancing Merkle’s Salesforce offering.

LONDON, June 17, 2022 / PRNewswire / – Dentsu Group Inc. (Tokyo: 4324) (ISIN: JP3551520004) President and Director: Hiroshi Igarashi; Head office: Tokyo; Capital: 74,609.81 million yen) announced today that it has reached an agreement to acquire Pexlify, the UK-based leading salesforce consultancy. Ireland. Pexlify will join Merklere in the international business of Dentsu Group, a leading technology-enabled and data-driven customer experience management (CXM) company, Dentsu International.

Pexlify logo

With this acquisition, Pexlify is expanding Merkle’s Salesforce capabilities by adding additional scale and geography to the UK. Ireland For B2B and B2C customers. Salesforce adds experience in Sales, Service and Experience Cloud solutions and expands Merkle’s existing offering in Salesforce Commerce and Marketing Clouds.

Densu Group has more than 1,300 Salesforce-trained employees and more than 3,000 Salesforce certifications, providing solutions to transform the customer experience that matches Salesforce’s cloud capabilities. In the UK, Merkle’s Salesforce offering is based on its long experience in customer-centric experience, driven by data and enabled by marketing technologies, consolidating its unique position in the Salesforce ecosystem.

Purchasing demonstrates Dentsu Group’s commitment to providing customers with the best possible and connected experience throughout their customer journey. Dentsu Group is committed to reaching 50% of its revenue generated by Customer Transformation and Technology (CT&T) *, including areas of rapid growth in customer experience and commerce.

Founded in 2015, Pexlify is a leading partner in implementing Salesforce with 150 employees. Dublin, London, Frankfurtand Poland offices. Provides strategy, implementation and integration services to clients such as Allianz, Amazon, Bank of IrelandKill him, and Zurich.

Margaret WagnerEMEA President Merkle said: “Pexlify provides a wonderful opportunity for Merkle to significantly expand our Salesforce services, adding scale and capacity and supporting our intentions to grow in these important markets with our key strategic partners.”

Stephen LambertPexlify CEO said: “I’m very excited about today’s announcements. Our tremendous growth and success as a Salesforce partner would not have been possible without the hard work of our team. To bring the benefits and opportunities that our partnership with Salesforce offers. “

Pexlify staff will make the transition to Merklera, along with Lambert and Pexlify’s management team. Lambert Merkle will report directly to the UK CEO Anne Stagg. The company will be known as “Pexlify, Merkle Company” with immediate effect and will develop joint plans to market and accelerate growth in both businesses.

*Customer Transformation and Technology (CT&T)

High-growth business domain including services related to marketing technology, customer experience management, commerce, system integration, and transformation and growth strategy.

About density group (density)

Managed by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company created during the year January 1, 2020The Densu Group comprises two operating networks: the dentsu japan network, which oversees the operations of the Densu agency. Japanand dense international, headquartered in its international business LondonOverseeing the operations of the Density Agency Japan.

With a strong presence in 145 countries and regions on five continents and a dedicated 65,000 professionals, Densu Group offers a wide range of integrated customer-based communications, media and digital services through its six leading brands: Carat, Densu X, iProspect, Isobar, dentsumcgarrybowen and Merkle, and Dentsu Also through Japan Network, Dentsu Inc. including the world’s largest single-brand agency with a history of innovation. The group is also involved in the production and marketing of sports and entertainment content worldwide.

Dentsu Group Inc. website:

About Merkle

Merkle, a dense, data-driven customer experience management (CXM) company, specializes in providing unique and personalized customer experiences across all platforms and devices. For more than 30 years, Fortune 1000 and a leading nonprofit organization have teamed up with Merkle to maximize the value of their customer portfolios. It is the foundation of the company’s unique capabilities in understanding the perspectives of consumers that are driven by hyper-personalized strategies for marketing data, technology and analytics assets. His strengths in consulting, creative, media, analytics, data, identity, CX / commerce, technology, and loyalty and promotions enhance his marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered there Columbia, Maryland, With 50 more offices in the Americas, the EMEA, and the entire APAC. For more information, contact Merkle at 1-877-9-Merkle or visit

About Pexlify

Pexlify is a major partner in the Salesforce Summit and MuleSoft. With a team of more than 150 certified experts, 1000+ completed projects and 450+ certifications, we leverage our strong digital transformation capabilities and deep industry expertise to work with clients such as Financial Services, High Technology, Consumer Goods and Industries. Health. At headquarters Dublinand with offices London, Frankfurtand Polandwe offer strategic guidance, discovery sessions, design workshops, and business process analysis for dissemination, change management, and ongoing support.


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