Call all startups – Applications are open for Technology Startup pointers

The North American International Auto Show (Detroit Auto Show) is pleased to announce that applications are open for this fall’s auto show. The Startup Exhibition will be held as part of AutoMobili-D from September 14-15, 2022, at the Technology Showcase in the main showcase of Media and Industry Tech Days.

Presented by AutoMobili-D, the Michigan Economic Development Corporation (MEDC) and the Michigan Office of Future Mobility and Electrification, it has more than 80 technology companies, including the latest vehicle innovations from Tier 1 suppliers, universities and the mobility startup community.

Startups must meet specific criteria in order to be selected to participate in this low-cost exhibition area. The criteria include less than $ 10 million in revenue, a list of employees under the age of 100, investment thresholds, and the duration of the business. The application and conditions can be found here.

“Startups are a very exciting element of the show, providing the media and the mobility industry with a breakthrough in advancing future vehicle technology,” said Rod Alberts, executive director of the Detroit Auto Show. “It’s not uncommon for an innovative startup in our show to find businesses, as well as a larger company.”

Startup Exhibition Area Plug and Play is sponsored by Detroit. With a network of more than 40,000 startups worldwide, Plug and Play Detroit will share the Startup Exhibition app across its platform to promote new automotive technologies such as AI / ML, sensors and autonomous vehicles, focusing on mega trends in connectivity and cabin experience . shared economy, sustainability and electrification technologies.

The past companies that have exhibited in this Startup Exhibition Area have had great success:

“Demonstrating innovative technology and solutions is a unique opportunity to connect with automotive professionals and executives.” – Marc Rosenmayr, with Aira, FreePower, a company that offers a truly convenient wireless charging experience.

“We have been so interested since the 2021 event that we are organizing a global product presentation and an open exhibition at the 2022 show.” – Q Johnson, Plug Zen, EV charging company.

“Last year we couldn’t have been more excited to take part in Motor Bella. There were so many opportunities to build relationships and future business opportunities. We will be back in 2022. ” – John Petrous, Tappy Guide, creator of the Smart City, Transportation and Mobility app for people with disabilities, seniors and veterans.

About the North American International Auto Show

The North American International Auto Show (Detroit Auto Show) is one of the most influential annual automotive events in the world and a showcase of emerging technologies. September 2022 will kick off Detroit’s next-generation car showcase with a completely transformed interior and exterior experience, including brand-defining vehicles, product rides and dynamic experience activations. The re-enacted event includes: Media Day, an opportunity for automakers and industry suppliers to launch new products and technologies; Industry Tech Days, an opportunity to anticipate emerging technologies and connect with innovators; AutoMobili-D, an inside look at future mobility platforms; Charity Preview, a fundraising gala for children’s charities; and the Public Exhibition, a nine-day mobility and community celebration with citywide activation and entertainment. For more information, visit

2022 Detroit Auto Shower Dates:

  • Media Day, Wednesday, September 14th
  • Industry Tech Days and AutoMobili-D, Wednesday, September 14th and Thursday, September 15th
  • Charity Forecast, Friday, September 16th
  • Public show, Saturday, Sept. 17 – Sunday, Sept. 25

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