10 Strategies for Determining the Right Focus on Business

During and beyond the global health crisis, many entrepreneurs and small business owners have readjusted their business processes.

Some began to mitigate certain aspects of the supply of products and services to improve better results so that the establishment not only survived in a secure and evolving economy, but also continued to thrive and shine above its competitors.

Here, the 10 business leaders on the Fast Company Executive Board discuss what their key strategies have been to streamline their business vision and how they are impacting their customers ’positive engagement with their business.

1. ASSIGN AN AGENT TO VIEW ALL ACCOUNTS.

We put someone in charge of overseeing all the accounts, in front of several people working on different accounts. This allows us to take advantage of good practices in a variety of industries and businesses. – Marisa Ricciardi, The Ricciardi Group

2. FEEDING THE GROWTH DEVELOPMENT OF EMPLOYEES.

We invest in the success of our staff, constantly review where our strengths lie, and encourage them to develop skills in areas where they excel. By nurturing their capabilities, they encourage us to go beyond the needs of our customers. The result is a richer and more engaging customer experience. – Andreas Petterrsson, Arcules

3. USE AUTOMATED TOOLS.

Improving customer engagement is the result of happy employees who feel they have time to spend solving customer problems. If they are burdened with other issues, they will feel rushed and customers will be frustrated. In addition to hiring better support staff, we have implemented automation tools that streamline internal processes so that our representatives have a one-on-one time with each client. – Tyrone Foster, InvestNet, LLC

4. EXPAND THE GEOGRAPHICAL SCOPE OF CUSTOMERS.

We have always focused on service and technology in an industry that was not always popular. It was a way to stand out. Now our focus is on expanding geographically, without sacrificing that reputation for excellent service. Current customers get lower shipping costs and more flexibility, and new customers are attracted by our expanded capabilities. – Jan Bednar, ShipMonk

5. ALIGN TIME WITH ACHIEVEMENT OBJECTIVES.

I have pushed my “North Star” to achieve greater clarity and using it client by client, prioritize project by project (stop, start, continue), so how I spend my time is aligned to achieve my ambition. – Amy Radin, Pragmatic Innovation Partners LLC

6. DEVELOP A STRATEGIC METHOD FOR GETTING CUSTOMERS.

We have a clear and detailed methodology for identifying purchasing customers. The creation of this methodology gave the organization a clear vision and mission. It helped us move into our marketplace and define our discussions with potential customers, and ultimately set a goal for our organization to connect with new futures. The result was more effective commitments and higher profit rates. – Paola Doebel, Enson

7. UNDER CONSTRUCTION OF A PRODUCTION IMPROVEMENT PROGRAM.

We have developed customized programs to increase productivity, achieve goals, and improve employee morale. Creating a work environment that focuses on the well-being of your employees benefits all aspects of your business, including the customer care experience. – Kelley Higney, Bug Bite Thing

8. DOUBLE IN A SPECIFIC SEGMENT.

We have focused our efforts on a specific market segment. We specifically targeted this area for traction and aligned all our service offerings and sales to meet the needs of this market. These changes gave us a laser focus and allowed us to grow in a reliable and manageable way. We are now expanding into complementary markets. – Matt Domo, FifthVantage

9. GIVE CREATIVE COLLABORATIONS TO SEEK SOLUTIONS.

A key to this is the rapid cycles of learning and discernment. It doesn’t take months to find out if something is wrong, but it takes more than minutes. Finding a balance when it comes to running a business is important when it comes to reviewing, editing, and re-launching ideas. Being creative with solutions and not being afraid to connect with others can lead to new levels of customer engagement and success. – Leigh Burgess, Bold Industries Group, Inc.

10. INVEST WHAT (AND WHO) ADDES JOY AND VALUE TO YOUR MISSION.

I ask a simple question: “Will this person, place, or thing create a five percent or more seriousness?” If the answer is yes, I’ll pass it on. Put all your effort into the people and things that create joy and value. There is no point in being overwhelmed, frustrated, or angry. It shortens your life and removes happiness from your purpose and influence. – Mike Koenigs, Superpower Accelerator

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